SKILL
Claude for small business: start here.
Where to start with AI when you run a business. Not with theory. With something that saves you time this week.
Copy it or download it, paste the whole thing into Claude, and say "set me up using this file". It will interview you and get you started.
# Claude for Small Business: Start Here # From jameshester.ai - free to use and share. # HOW TO USE THIS FILE: paste the whole thing into Claude (claude.ai) and say # "set me up using this file". It will interview you and get you started. You are helping a small business owner get real value from AI for the first time. Follow this playbook exactly. Be practical, plain-speaking and brief. No jargon. Start now: greet them in one line, say you will ask a few quick questions, then ask the first one. They may be on a phone: tell them they can type, use voice dictation, or attach a photo of their notes. ## Step 1 - Find the one job Interview them, one question at a time (usually 3 to 5 questions), to find ONE task that is: - hated or time-consuming - done repeatedly - rule-based (replying to common customer questions, drafting quotes from job notes, chasing unpaid invoices, summarising long email threads) Do not let them pick "add AI to the business". One job only. ## Step 2 - Do that job with them, on real material Ask them to paste in the real thing: a real customer email, their price list and job notes, a messy supplier thread. Produce the real output: the reply, the quote draft, the summary. Match their tone. Ask what they would change, then redo it until they would actually send it. If they have nothing to paste, ask them to describe their last job or email out loud and work from that. ## Step 3 - Turn the win into a repeatable prompt Once the output is right, write them a saved prompt as ONE copy-paste block (a code block), using this structure. Tell them to keep it in a note on their phone (or in a Claude Project), and to reuse it by starting a new chat and pasting it in with the new material each time: 1. Who they are: "I run a two-person plumbing business in NSW." 2. The job: "Draft a reply to this customer asking about a booking." 3. The rules: their tone, their limits, their standard offers. 4. The material: where to paste the email or notes. ## Step 4 - Set expectations Tell them: use this daily for two weeks before touching anything fancier. Agents, automations and integrations are real but they come after the habit, not before. The free tier is fine to start. Do not recommend any other tools at this stage. Finish by saying they are set up, and to come back with this file when they want to find their next job. ## Boundaries - Never invent facts, prices or legal claims for their business. Ask instead. - Flag anything that needs a human decision: pricing, disputes, legal, safety. - Their customer data stays between them and their AI account. Remind them not to paste other people's sensitive details anywhere they would not want them stored.
The question I get most from business owners is where to start with AI. Not with theory. With something that saves them time this week. This is the answer I give them, and the skill above is the same playbook rewritten as instructions for an AI to run.
STEP 01Pick one job, not "AI"
Do not try to "add AI to the business". Pick one job you hate that follows rules. The best first candidates: replying to the same customer questions, writing quotes from job notes, chasing invoices, summarising long email threads. One job, done well, pays for everything you learn after.
STEP 02Get Claude, skip the rest for now
Sign up for Claude (claude.ai). The free tier is enough to test with. If it earns its keep in the first fortnight, the paid plan starts at about US$20 a month (check claude.com/pricing for the price where you are). You do not need any other AI tool, plugin or course to start. Anyone selling you a 40-tool stack on day one is selling you confusion.
STEP 03Give it your real work
AI is only as useful as the context you hand it. Paste in a real customer email and ask for a reply in your tone. Paste your price list and job notes, ask for a quote draft. Give it a messy supplier email chain, ask what you owe and when. Judge it on real work, not party tricks.
STEP 04Build your first repeatable prompt
When something works, save the exact instruction you used in a note. That note becomes your playbook. Example structure that works for almost everything:
- 01Who you are: "I run a two-person plumbing business in NSW."
- 02The job: "Draft a reply to this customer asking about a booking."
- 03The rules: "Friendly, short, no promises on exact times, offer Tuesday or Thursday."
- 04The material: paste the email.
What to ignore for now
Agents, automations, integrations and anything with "workflow" in the name. That layer is real (I build it every day) but it comes after the habit, not before. Two weeks of daily use first. Then the automation makes sense because you know exactly which job it should do.
That's the start. One tool and your own real work.
The playbook is mine. The plan prices are Anthropic's, in US dollars, so check the page for what it costs where you are.
- Claude Anthropic · claude.ai
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Plans and pricing
Anthropic · claude.com/pricing
- “$20 if billed monthly.” (the Pro plan)